The Essential B2B Digital Marketing Guide
Marketing to businesses requires a definite set of skills, processes, and methodologies compared with marketing to individual consumers. Business-to-business (B2B) marketing strategies target unique buyer personas along a modified customer journey. Whether you’re conversant in business-to-consumer (B2C) marketing or you’re approaching B2B marketing from a fresh perspective, this comprehensive guide will assist you not only frame your thinking but also begin to develop engagement strategies that will work for your brand. What is B2B digital marketing? B2B digital marketing refers to the practice of selling products and services to other organizations via online channels. In today’s complex and competitive marketplace, B2B marketing strategies often target multiple personas within an industry. B2B marketing efforts tend to focus totally on how products and services will impact the target company’s revenue. Because business buyers are highly concerned with return on investment, B2B marketing materials usually consider providing the audience with factual information, as…
How to Get More Views on YouTube
YouTube is that the second-largest program within the world after Google itself and caters to 2 billion monthly users. This makes it the second most-preferred platform for watching among 18-34-year-olds, with 70% of views determined by YouTube’s own recommendation algorithm. Sure, not everyone has the necessity to start out a YouTube channel, but the numbers are pretty compelling if you would like to urge your brand ahead of that audience. While search priorities are often divided into two basic factors, engagement and SEO, there are tons that go into the YouTube algorithm to push videos ahead of viewers. Understanding these needs can put into place a robust strategy for your channel, and help determine what videos should be created and shared for max return. Your audience & competition One of the primary things for any advertising platform is to define your audience. Although YouTube is not any different during this…
Why You Need Custom Software Design and Development
If you would like to require your business to a subsequent level, your company should evaluate whether it’s solving problems effectively and maximizing the efficiency of your operations. Sometimes the simplest thanks to solving your business problems are to take a position in custom software design and development. Companies often address custom software development when no off-the-shelf products address their issues or solve their specific problem. Why Custom Software Design and Development Might Be Right For You Many companies face issues once they attempt to make existing software align with their business processes. Usually, off-the-shelf products are challenging to integrate and that may help alleviate the matter, but they typically don’t resolve it. Identifying when it’s best for your company to take a position in custom software design and development can prevent tons of your time and money within the end of the day. If you find yourself asking the…
What Is the Average Page Load Time and How Can You Do Better?
Think back to a few seconds ago when you clicked the link that led you to this page. Now picture the page loading in your head and count out fifteen seconds. Long before you reached fifteen, you’d probably give up, right? You’d be flabbergasted if this page loaded that slow. Clearly, having a good page load speed is important for any website, including your own. But how can you gauge whether or not your page speeds are good? What, for example, is the average page load time? Below, we’ll discuss the basics of page load speed: The average page load speed Why page load speed matters How you can improve page load speed What is the average page load time? Before we go any further, we’ll go ahead and address the question of what the average page load time is. Let’s clarify that when we say, “average page load time,†we’re referring…
What are YouTube Tags (and Do They Even Matter)?
Like its parent company Google, YouTube relies on keywords to help its algorithm determine which videos are most relevant to a user’s search. One form of keywords you might find within YouTube tags. What are YouTube tags? YouTube video tags are keywords that creators add to their videos in order to help YouTube understand the context of their videos. There are two types of tags you should be aware of when uploading your content to the platform: Video tags Channel tags Video tags When uploading your YouTube videos, you may notice a space for you to add tags, up to 500 characters. Keywords in your tags are a bit different from the keywords you use in your video title and description. They are specifically meant for the tag section, and they also don’t have as much of an impact on your YouTube SEO. In fact, stuffing your tags into…
What is Digital Marketing and How Do I Get Started?
Digital marketing, online marketing, internet advertising whatever you call it, marketing your company online may be a big deal lately. After all, internet usage has quite doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses. So, what’s digital marketing? Digital marketing is like all other sorts of marketing—it’s how to attach with and influence your potential customers. the important difference is, you connect with and influence those customers online. What is Digital Marketing? Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing, and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy. Here are some of the most common digital marketing assets and strategies businesses use to reach people online: Digital Marketing Assets Almost anything can be a digital marketing asset. It simply…
5 UX Design Trends to Dazzle Users in 2021
Many UX design trends for 2021 have evolved from the challenges and setbacks we experienced in 2020. The tech industry has had to adapt to a world where remote work is the new normal, and people are spending even more time in front of screens. All of these aspects are connected to the user experience (UX) design process. In this post, we’ll look at the top UX trends for 2021 and how you can start using UX design to boost conversions. Top 5 UX design trends for 2021 The top five UX design trends you’ll want to pay attention to this year include: Extensive behavior research Voice-user interface design More personalized design UX writing and microcopy Passwordless login Let’s look at each trend. 1.   Extensive behavior research The events of 2020 have led users to spend longer online, interacting digitally. Most people use digital tools quite they did before 2020 — whether…
5 Key Facebook Ad Metrics to Monitor for Success
Sadie launched her Facebook advertising campaign over six months ago. After running it for six months, she still hasn’t attracted any new customers. Why aren’t her campaigns working? Well, without consistent monitoring of her campaigns’ performance, Sadie won’t know if they’re working. Sadie needs to track Facebook ad metrics that indicate her ads’ performance to optimize and improve her ads. If you want to avoid the mistakes Sadie made, you need to learn which Facebook ads metrics to monitor to ensure you’re putting your campaigns on the path to success. The five key metrics you’ll want to monitor include: Frequency Cost per click (CPC) Click-through rate (CTR) Conversion rate Return on ad spend (ROAS) 1.     Frequency The first metric we’ll specialize in is frequency. Frequency is how often the typical user sees your ads. This metric is critical to watch because it tells you if you’re showing an equivalent ad set to…
Social Media 101: Your Complete Guide to Social Media Basics
If you don’t have a presence on social media, you’re missing a prime opportunity to reach new prospects for your business. Considering that 74% of people use social media when making purchasing decisions, you don’t want to miss an opportunity to help nudge them towards buying your products. But if you’re unfamiliar with social media, it may feel like a daunting task to figure it out. Our social media 101 guides can help, as we cover critical information like: Why you want to use social media The social platforms you can use Organic vs. paid social media Tips for creating a successful social media strategy Social media 101: Why you want to use social media Before we dive into the social media basics, let’s cover the reasons why you’ll want to use social media for your business: 1. Social media helps you build relationships Social media is a superb place for you to create relationships…
Google My Business Categories: How to Choose Yours [+FAQ]
Leslie owns a local brewery. She wants to drive more local customers to her business, so she decides to claim her Google My Business listing to help get more exposure. One of the first questions Google asks is for her to pick her Google My Business categories, but she doesn’t know what they are or how to find the right one. If you’re like Leslie, you might be in a similar situation with your business — you may not know what Google My Business categories are or why you need them. Luckily, we’ve got answers to your burning questions! We’ll answer questions like: What are Google My Business categories? Why should I use Google My Business categories? How do I choose the right categories for my business? Plus, we’ll answer additional common questions in our FAQ section! Keep reading to learn more! What are Google My Business categories? Google My Business categories…
