A remarkable thing happens in the worlds of marketing and design when you say the words “creative agency“.
You’ll quite often hear the terms “digital agency“, “advertising agency“, “print agency“, or “marketing agency” repeated back to you with a questioning look, as if you are talking a different language.
The thing is: we can’t blame anyone. For some reason, the phrase “creative agency” is met with bewilderment and mystery. People often ask “but what is a creative agency exactly?” and speculate over what is exactly that we do, but generally, nobody can quite pin it down.
So, we decided to end the chatter and tackle the most common questions head on;
What is the definition of a creative agency?
For both large and small enterprises, creative agencies provide branding, design, marketing, advertising, public relations, and other digital marketing services.
When constructing and marketing a brand, creative firms like ours at Digitizal put a special emphasis on things like creating a brand identity and then raising brand recognition through the use of marketing tactics, internet advertising, promotional materials, and all other kinds of brand design services.
Many businesses hire creative agencies because doing so enables them to outsource tasks for which they may not have an internal team and to obtain specialised knowledge that is difficult to find. However, some companies work with creative services to aid with their websites or logo designs.
What is Digitizalâ€™s version of a creative agency?
We are a full-service, digital-first agency, to put it simply. Therefore, we have the graphic designers, web developers, UX/UI specialists, copywriters, video producers, digital marketers, brand strategists, and other creative professionals needed to realise the vision you have for your complete company.
Overall, it results in a rather potent (and inventive) combo.
Who should use a Creative Agency?Â
Anyone or any organisation that requires assistance with their innovative ideas, branding, marketing, or advertising efforts.
By creating a brand, implementing a customised marketing strategy, using a creative approach, and then offering other digital solutions like mobile apps, creative work, content creation, visual elements, and website design, creative agencies concentrate on assisting businesses in achieving their business goals. All of these components are intended to assist a brand in speaking directly to the target audience of the business in an engaging creative language.
What can creative agencies offer you?
Creative companies can offer their knowledge in a range of marketing and advertising-related fields. Any number of things, such as building a memorable logo for your business, deciding which fonts to use on various platforms and social networking sites, web design and development, email marketing campaigns, and more, could be included in this.
What are some benefits of using a creative agency?Â
Working with a creative agency has a variety of advantages, but they are all able to assist businesses reach their desired goals by enhancing the consumer experience through creative design, branding, and an improved user experience.
Having a professional handle what can be a difficult process, having access to a well-established network of specialised resources (like videographers), and full-service marketing, including assistance with developing consistent messaging across all of your different channels, producing the right brand voice, and creating distinctive branding materials that set you apart from rivals, are some other excellent reasons to think about hiring one.
The Common Versus: What’s the Difference?
Creative agencies vs Digital AgenciesÂ
A creative agency vs a digital agency is the most frequent comparison. A digital agency differs from Digitizal in that it often places a greater emphasis on marketing strategy, lead generation, search engine optimization, and search engine marketing specifically for the online environment.
In essence, the majority of digital companies will manage your digital strategy and work to increase revenue through online marketing initiatives.
A creative design firm, on the other hand, will put more of an emphasis on how you appear, what you stand for, and how you connect with clients before making sure you’re ready for marketing services to splash you throughout the internet.
We’ll examine elements like your font selection, the semiotics of colour, and your brand values. A digital firm will examine your content and clicks.
Creative agencies vs Advertising Agencies
Because we both cross over, the distinctions between creative agencies and advertising agencies become a little more nuanced. Many people confuse the terms “creative agency” and “advertising agencies” when referring to the same thing. Advertising agencies, on the other hand, are more accustomed to advancing that brand into advertising campaigns that convert. Creative agencies, however, are more involved in the construction of the brand behind the company.
A creative agency will differ from an ad agency in one area: market research.
In order to determine how and where to position your organisation for growth, an advertising agency will carry out market research.
While a creative agency may conduct market research, we will approach it more as user research that evaluates both market trends and client data to identify precisely what it is your target audiences are searching for in a company in your chosen industry. Our user research will ascertain the psychographics of particular potential customers in order to bring a totally novel perspective to marketing activities. Market research will uncover demographics.
Because user-focused design is at the core of all we do, our own creative firm includes UX researchers and designers within its creative team.
Creative agencies vs marketing agencies
The difference between marketing and creative companies is less about the specifics and more about the overall scope.
Long-term brand development is a focus of creative agency like ours. In order to prepare your company for growth over time and changes in the market, we plan for the future and make sure it can keep a strong brand identity over time. We’ll conduct in-depth study on your sector to determine precisely what needs enhancing or even changing, and we’ll make plans for innovation and evolution.
On the other hand, digital marketing agencies take care of specific targeting in the right now or the near future. They will focus on digital content optimisation and brand design, but it will not take into account a long-lasting identity. Instead they’ll deploy the best digital marketing solutions for your brand and what it has to offer in the present, itâ€™s all about reaching the target audience and conversion.
What does it cost to use a creative agency?Â
Depending on what services you need, costs can vary widely. There are many different factors at play including what type of work is needed, how much time your creative agency will be devoting towards your project and whether or not there will be any one-off fees (like renting a space for filming your social media video campaign).
How do you get started?Â
Start by getting in touch with a few creative companies and discussing what your company is looking for and your final objectives with them. Verify that they can produce what you require, that they can estimate the cost, and that they can describe the deliverables you may anticipate when the campaign is over (such as graphic design files or web development documentation).
Alternately, get in touch with us, and we’ll assist you in elevating your brand. Fill out our free brand audit form to get expert advice on how to improve it!