Author Archives: admin

A remarkable thing happens in the worlds of marketing and design when you say the words “creative agency“. You’ll quite often hear the terms “digital agency“, “advertising agency“, “print agency“, or “marketing agency” repeated back to you with a questioning look, as if you are talking a different language. The thing is: we can’t blame anyone. For some reason, the phrase “creative agency” is met with bewilderment and mystery. People often ask “but what is a creative agency exactly?” and speculate over what is exactly that we do, but generally, nobody can quite pin it down. So, we decided to end the chatter and tackle the most common questions head on; What is the definition of a creative agency? For both large and small enterprises, creative agencies provide branding, design, marketing, advertising, public relations, and other digital marketing services. When constructing and marketing a brand, creative firms like ours at…

Read more

Your business’s website design impacts customer experience, lead generation, and revenue, so creating a good layout is essential. In fact, 94% of first impressions relate to web design. So, what is good web design, and how do you craft a website that fits the criteria? Contact us online or call us at +92 317 8866096 to to learn how Digitizal creates websites that can drive results for your business. Why good website design matters Web design is necessary because it guides your callers through the ideal client trip. It creates meaningful first prints, highlights your products and services, and leads callers to transformations. Quality websites involve aesthetics, but they include other rudiments as well. An effective web design creates an easy, pleasurable stoner experience. When your website looks seductive and has a clear purpose, guests are more likely to interact with you. An excellent design will: Build trust Cement credibility Guide visitors to act Increase conversions 8 web design principles to follow Visual and usability aspects must come together to produce a point that persuades callers to convert. To make a good website design, apply these principles. 1. Purpose Whether they are looking at a product or learning more about your business, users are coming to your website for a reason. Your website’s design needs to…

Read more

Stacey is looking for ways to encourage people in her area to visit her lately opened ramen bar and eatery. She launched the eatery with the help of family and musketeers, giving out pamphlets, blasting music on opening day, and indeed setting up her business’s social media runners. After a while, she is n’t drinking new faces to her eatery and learns that near  ramen places are getting  more competitive.  Stacey needs a brand strategy to stand out from all the ramen bars. An excellent avenue for Stacey to partake her brand is on social media. With a social media branding strategy, she can boost her business’s mindfulness, make credibility, and stand out from the competition. What is social media branding? Social media branding is the process of creating an identifiable and unique image of your business on different social media platforms. Using poignant liar and digital tools native to these platforms, you communicate dispatches that draw out an emotional response from your followership. Let’s go back to Stacey as an illustration. Suppose she sources all her yield from original granges to support family granges and granges. She can partake her brand’s story about supporting original granges through a series of vids and indeed feature the granges she works with. One of the positive emotional responses she can get from her followership is a…

Read more

Definition: Web3 is a more decentralized vision of the World Wide Web built on blockchain technology and cryptocurrencies to make the Internet more accessible, secure, and private for users. Have you ever thought about the future of the Internet? In our world of never-ending technology, you might have heard the buzz about a new era of the World Wide Web: Web3. So, what is Web3, and why does it matter to marketers? We’ll answer those questions and more on this page. Get a brief overview of everything we’ll cover below: What is Web3? When will Web3 launch? Why is Web3 important for marketers? Keep reading to have everything about Web3 explained! Web3 explained: What is Web3? Web3, also called Web Three or Web3.0, is basically the third generation of the Internet. Since it’s not yet been released, Web Three is a vision of a new, better Internet that puts further power and control into…

Read more

YouTube is by far the most popular video platform on the planet. It’s so popular that it’s the second most used social platform after Facebook. YouTube’s popularity is a double-edged sword in terms of marketing. On one edge, you’ve got millions—no, BILLIONS—of viewers. If that wasn’t enough, YouTube is also the second most popular search engine on the internet, behind Google. Then there’s the other edge: over 720,000 hours of video are uploaded to YouTube every day. That is a lot of videos competing to be watched. How do you properly hold that sword? We’ll demonstrate how. Read on to learn how to master YouTube SEO and get your videos to rank higher than the competition. What is YouTube SEO? Traditional search engine optimization (SEO) is an internet marketing technique that employs a variety of tactics to help websites appear in search engine results – and rank well. Google and other search engines consider a variety…

Read more

Have you ever been entrusted with creating or modifying a marketing plan for your company? It’s easy to become overwhelmed by the amount of information and advice available – should you focus on creating eye-catching signs, networking with potential leads at an industry event, or building a digital-only strategy? Fortunately, inbound and outbound marketing are two universal marketing ideas that might help you narrow your reach. These are two of the most prevalent broad marketing techniques, each with its own set of uses, advantages, and drawbacks. In this post, we’ll look at an overview of inbound and outbound marketing, as well as examples of how to implement each strategy and the benefits and drawbacks of each. Inbound vs Outbound Marketing Between inbound and outbound marketing, there are a few key distinctions. Outbound marketing entails reaching out to customers in order to pique their interest in a product. Inbound marketing, on…

Read more

Google and Microsoft announced new partnership deals on the ad side. Microsoft Advertising is now partnered with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google Ads partnered with BigCommerce to list your products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store. With only a few clicks, Shopify businesses will be able to target customers on the Microsoft Search Network and Microsoft Audience Network. Merchants may rapidly connect with shopping options that exhibit their items utilizing free and paid listings, thanks to the simple onboarding. 📣 Microsoft and Shopify have partnered to help grow your business. The improved Microsoft Channel app makes it easy to connect with Microsoft Search Network and Microsoft Audience Network shoppers. 👇 Get the details. https://t.co/IeN3jAqEJ8 #MSFTAds pic.twitter.com/QeRWglk7eQ — Microsoft Advertising (@MSFTAdvertising) October 21, 2021 Google said starting today, we are making it even easier…

Read more

Have you ever heard of thought leadership? It’s a term most have heard at least once, though not everyone is familiar with what it means. In a nutshell, thought leadership is when a person or company establishes themselves as an expert — possibly even the expert — in their field. Thought leaders share their knowledge and suggest new ideas in their fields of expertise. As you might guess, being a thought leader gives you a great deal of influence in your industry. For that reason, it’s an incredibly effective marketing tactic. It’s like content marketing, but on a much higher level. So, what does it take to make your business an industry thought leader? How can you get started with thought leadership marketing? We’ll explore the answer to that question below, so read on for more information. Then partner with Digitizal— the agency with over 540 client testimonials — to get help optimizing…

Read more

A digital marketing agency can be a valuable partner to your business, though you may not fully realize all they can do for you. As a sales or marketing manager, your job is to bring in customers through your business’ “front doors. Today, 81% of customers undertake online research before making a purchase decision, so having a strong online presence that engages and nurtures clients along their customer journey is critical. A digital marketing firm can handle all of this and more for your organization. What is Digital Marketing? Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future. The outcomes of internet marketing are astounding. When compared to companies that never publish, blogging alone may help them generate 67 percent more leads.…

Read more

What is the difference between business-to-business (B2B) and business-to-consumer (B2C) marketing? While there are some parallels between business-to-business (B2B) and business-to-consumer (B2C) marketing, there are significant variations in their marketing methods, particularly when it comes to target audiences. In this article, we’ll compare and contrast B2B and B2C marketing tactics to see what the two phrases represent and how they differ. What is B2B vs. B2C marketing?     First, let’s dive into the B2B vs. B2C marketing definitions to analyze how the two marketing methods differ. Here’s a breakdown of the two terms: B2B marketing Business-to-business is abbreviated as B2B. The marketing of a product or service to another business or organization is known as B2B marketing. As a result, B2B enterprises tailor their marketing messages to the requirements and interests of businesses and decision-makers rather than individual customers. B2B marketing examples Here are a few examples of B2B…

Read more

10/74