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Have you ever been entrusted with creating or modifying a marketing plan for your company? It’s easy to become overwhelmed by the amount of information and advice available – should you focus on creating eye-catching signs, networking with potential leads at an industry event, or building a digital-only strategy? Fortunately, inbound and outbound marketing are two universal marketing ideas that might help you narrow your reach. These are two of the most prevalent broad marketing techniques, each with its own set of uses, advantages, and drawbacks. In this post, we’ll look at an overview of inbound and outbound marketing, as well as examples of how to implement each strategy and the benefits and drawbacks of each. Inbound vs Outbound Marketing Between inbound and outbound marketing, there are a few key distinctions. Outbound marketing entails reaching out to customers in order to pique their interest in a product. Inbound marketing, on…

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Google and Microsoft announced new partnership deals on the ad side. Microsoft Advertising is now partnered with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google Ads partnered with BigCommerce to list your products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store. With only a few clicks, Shopify businesses will be able to target customers on the Microsoft Search Network and Microsoft Audience Network. Merchants may rapidly connect with shopping options that exhibit their items utilizing free and paid listings, thanks to the simple onboarding. 📣 Microsoft and Shopify have partnered to help grow your business. The improved Microsoft Channel app makes it easy to connect with Microsoft Search Network and Microsoft Audience Network shoppers. 👇 Get the details. https://t.co/IeN3jAqEJ8 #MSFTAds pic.twitter.com/QeRWglk7eQ — Microsoft Advertising (@MSFTAdvertising) October 21, 2021 Google said starting today, we are making it even easier…

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Have you ever heard of thought leadership? It’s a term most have heard at least once, though not everyone is familiar with what it means. In a nutshell, thought leadership is when a person or company establishes themselves as an expert — possibly even the expert — in their field. Thought leaders share their knowledge and suggest new ideas in their fields of expertise. As you might guess, being a thought leader gives you a great deal of influence in your industry. For that reason, it’s an incredibly effective marketing tactic. It’s like content marketing, but on a much higher level. So, what does it take to make your business an industry thought leader? How can you get started with thought leadership marketing? We’ll explore the answer to that question below, so read on for more information. Then partner with Digitizal— the agency with over 540 client testimonials — to get help optimizing…

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A digital marketing agency can be a valuable partner to your business, though you may not fully realize all they can do for you. As a sales or marketing manager, your job is to bring in customers through your business’ “front doors. Today, 81% of customers undertake online research before making a purchase decision, so having a strong online presence that engages and nurtures clients along their customer journey is critical. A digital marketing firm can handle all of this and more for your organization. What is Digital Marketing? Digital marketing is a multifaceted strategy aimed to target, reach out to, and build relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future. The outcomes of internet marketing are astounding. When compared to companies that never publish, blogging alone may help them generate 67 percent more leads.…

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What is the difference between business-to-business (B2B) and business-to-consumer (B2C) marketing? While there are some parallels between business-to-business (B2B) and business-to-consumer (B2C) marketing, there are significant variations in their marketing methods, particularly when it comes to target audiences. In this article, we’ll compare and contrast B2B and B2C marketing tactics to see what the two phrases represent and how they differ. What is B2B vs. B2C marketing?     First, let’s dive into the B2B vs. B2C marketing definitions to analyze how the two marketing methods differ. Here’s a breakdown of the two terms: B2B marketing Business-to-business is abbreviated as B2B. The marketing of a product or service to another business or organization is known as B2B marketing. As a result, B2B enterprises tailor their marketing messages to the requirements and interests of businesses and decision-makers rather than individual customers. B2B marketing examples Here are a few examples of B2B…

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When we think about SEO, we typically just think of Google. And, of course, you want high search engine ranks. Your website, however, isn’t the only location on the internet where you may sell your goods. If you have an Amazon product page, you want buyers to be able to find it, just as you want your website to appear on the top search engine results page (SERP) for your industry keywords. Failure to do Amazon SEO right, just like with regular SEO, will result in less traffic and fewer sales. It’s vital to understand that Amazon’s search algorithm works differently than any Google or Bing algorithm in surfacing results. In a nutshell, there are way fewer ranking signals or factors than with typical SEO, which some say includes as many as 200 factors (though others dispute this). You might think that this makes ranking in Amazon easier, but it’s not that simple. If you’re trying…

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FBA stands for Fulfilment by Amazon. Amazon works for third-party sellers. Amazon FBA works for the automation of third-party sellers in fulfillment and shipping services. It works at a simple concept i.e, sellers sell and Amazon ships. The sellers which have enrolled in Amazon FBA can let Amazon handle all the shipping including all returns and funds. Additionally, Amazon also takes care of the warehousing, all products are packed by Amazon warehouse, picked, packed, and delivered. Once the vendors have sent their goods to Amazon’s warehouse. Amazon takes care of the items, keeps them, and then delivers them to the desired location after the orders are received. There’s no need to stress about anything else as long as you’re making sales. The remainder of the procedure is now in Amazon’s hands. Then there’s the issue of fulfillment fees. Are vendors required to pay a charge as a result of this? Yes,…

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Facebook announces its long-awaited foray into the smart glasses space with Ray-Ban Stories The new Wayfarer-style smart glasses have been announced in partnership with eyewear firm, EssilorLuxottica and feature a pair of cameras for photos and videos, as well as a microphone and speaker. Multiple smart features With the two internal 5 MP cameras, users will be able to capture photographs and movies, listen to music through in-frame speakers, and make phone calls. Although users may capture and save hundreds of images or dozens of films on the glasses before uploading the data to their phones using Facebook’s new View app, the glasses must be linked to an iOS or Android smartphone. Users will be able to apply 3D effects to their photographs and videos after uploading them to the app thanks to the dual cameras. The sunglasses are extremely light, weighing less than 50 grams, and with a leather…

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As a small business, your website is the key to your success. It often serves as potential customers’ first impression of your company, and visitors will come to your site to learn about your business, products, and services. So, what kind of website is best for a small-to-midsized business (SMB)? One decision you’ll have to make is whether to build a static or dynamic website. In this post, we’ll compare static vs. dynamic websites and discuss which is better for SMBs to help you decide which type of site your business should use. How websites work Understanding how websites work, specifically how they are supplied to your web browser, is helpful in understanding the difference between static and dynamic websites. Here’s a quick rundown of how it all works. When a user views a website, their browser sends a request to the server that stores the content. The server answers…

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The Title Tag Update from Google has caused so much havoc that some have coined the term “Titlepocalypse.”For just under 20% of search results, Google does not display publisher title tags (commonly referred to as the SERPs). Because some sites are losing traffic, probably due to poorly rewritten titles in the SERPs, some in the search marketing community have dubbed Google’s title tag modification Titlepocalypse. Google Title Tag Update Casualty Search marketer Lily Ray tweeted about a casualty from Google’s update. She noted that clicks declined by over 60,000 in the past week. The site didn’t lose rankings, the average position stayed the same. The conclusion is easy, the site lost traffic because Google rewrote the title tags. Lily Ray Calls Google’s Update Titlepocalypse 1st significant casualty of the Google titlepocalypse: This is a subfolder on an ecomm site where <title> tags switched out for <h1>, making them look a…

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