SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which successively helps bring more qualified potential customers to their sites and eventually increases conversion rates. SEO also helps build brand awareness for your business as program users are more likely to trust a site that’s on the…
Like its parent company Google, YouTube relies on keywords to help its algorithm determine which videos are most relevant to a user’s search. One form of keywords you might find within YouTube tags. What are YouTube tags? YouTube video tags are keywords that creators add to their videos in order to help YouTube understand the…
Digital marketing, online marketing, internet advertising whatever you call it, marketing your company online may be a big deal lately. After all, internet usage has quite doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses. So, what’s digital marketing? Digital marketing is like all other…
Leslie owns a local brewery. She wants to drive more local customers to her business, so she decides to claim her Google My Business listing to help get more exposure. One of the first questions Google asks is for her to pick her Google My Business categories, but she doesn’t know what they are or how to…
Do you skills well is your website is performing? SEO experts understand the importance of doing regular audits, except for many folks who only have a basic knowledge of SEO, it’s going to sound sort of a daunting task. However, in today’s world of digital marketing, it’s becoming more and more important to possess a…
At the moment, everything happens online. So, perhaps, you’ve decided to quickly set up a website for your business or organization. Or, you’ve decided to revive your existing website. When looking for tips you keep encountering the term “SEO”. What does it stand for? Here, we’ll explain what it means and how to approach it…