SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which successively helps bring more qualified potential customers to their sites and eventually increases conversion rates.
SEO also helps build brand awareness for your business as program users are more likely to trust a site that’s on the first page of program results pages (SERPs) than brands that aren’t.
If you’re a little business owner, you ought to utilize SEO to create a robust web presence and bypass your competition to realize new customers for your business and take it to a subsequent level.
Here are the top 5 KEY benefits of SEO for small businesses:
1. User-Friendly Websites
SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it’s only about optimizing for the search engines, however, today SEO is additionally about improving user experience too.
Well-structured, clean, and uncluttered websites compel an off-the-cuff visitor to remain longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps your readers happy as they’re more likely to solves answer their questions, solve their pressing issues, and helps them find exactly what they’re trying to find on your site.
On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high-quality information to their users.
2. Bring in MORE Customers
Let’s face it, one of the most reasons for having an internet site is to face out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have an SEO-optimized website bring MORE customers and grow as twice as fast as businesses that don’t have one.
SEO is perhaps the foremost efficient and affordable marketing strategy that exists today. Moreover, it’ll only usher in customers who are actively seeking to seek out your product or service!
If you’re willing to spend few hours of your time, energy, and a little amount of cash, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than the other marketing tactics you’ll ever use.
3. Better Conversion Rates
Seo-optimized websites loads faster, are easy to read and surf, and can display properly on most sorts of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
4. Build Brand Awareness
One of the advantages of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the primary page of major search engines like Google, Yahoo, and Bing, your potential customers are more likely to trust your brand once they look for a specific term instead of other brands that don’t have a robust web presence.
That is why small businesses that want to create better brand awareness (either locally or expanding nationally) must invest in SEO and begin gaining top rankings for the KEY terms associated with their business. We’re not within the 90s anymore; search engines now play a big role in making or breaking your brand.
5. Bypass Competition
Let’s take an example of two businesses that are within the same industry, selling similar products, at similar prices. one among them features an optimized website while the opposite has a non-optimized website. Considering everything is else is equal, which company does one think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Over to you. Why do you think SEO is important for small businesses? Please share your ideas in the comment box below.