What Is the Difference Between B2B and B2C Marketing? 4 Major Differences You Need to Know

What Is the Difference Between B2B and B2C Marketing? 4 Major Differences You Need to Know

What is the difference between business-to-business (B2B) and business-to-consumer (B2C) marketing? While there are some parallels between business-to-business (B2B) and business-to-consumer (B2C) marketing, there are significant variations in their marketing methods, particularly when it comes to target audiences. In this article, we’ll compare and contrast B2B and B2C marketing tactics to see what the two…

What Makes a Good Content Marketing Agency?

What Makes a Good Content Marketing Agency?

Over 80% of companies have a content marketing strategy, consistent with a survey by SEMrush. Online content, which incorporates everything from blogs to videos to infographics, maybe a foundational element of digital marketing and building a brand online. And having a sensible content marketing strategy is vital to get the foremost out of your content.…

Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More

Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More

Microsoft announced a list of new product updates and releases for Advertisers. Here’s what you need to know! Microsoft announced an inventory of the latest product updates and releases for Advertisers including a replacement bid strategy, manager-account labeling, new automated extensions, extended brand safety protections, and updates to Unified Campaigns. Here’s what you would like…

What is Guerilla Marketing?

What is Guerilla Marketing?

Guerilla marketing is defined as creative, relevant, and attention-grabbing ideas that transcend the norms of brand name advertising publicly spaces. Individual agencies and corporations use the terms street marketing, ambush, grassroots, or stealth when pertaining to guerilla marketing. The best guerilla marketing concepts are people who people gravitate towards, want to interact with, and share…

5 Benefits of Hiring a Digital Marketing Agency

5 Benefits of Hiring a Digital Marketing Agency

If you’re not attracting enough customers or you’re just uninterested in the hustle and bustle of promoting yourself, why not hire a digital marketing agency? A digital marketing agency brings in an experienced team to manage all of your online marketing needs from one place, which suggests you’ll focus all of your efforts on running…