Over 80% of companies have a content marketing strategy, consistent with a survey by SEMrush.
Online content, which incorporates everything from blogs to videos to infographics, maybe a foundational element of digital marketing and building a brand online. And having a sensible content marketing strategy is vital to get the foremost out of your content.
A variety of selling companies offer content marketing services — from content-focused marketing agencies to agencies that previously focused on advertising or SEO, everyone wants to urge in on the content marketing activities.
So, how does one know which companies are the simplest content marketing partners for your business? during this post, we’ll discuss what makes an honest content marketing agency and what to seem for when choosing a content marketing partner.
What is a content marketing agency?
Content marketing companies create content marketing strategies that allow them to plan, produce, distribute, and measure the impacts of content for their clients. This content, which can include blog posts, videos, longform guides, podcasts, and much more, aims to provide value to a specific audience with the ultimate goal of building the company’s customer base and increasing revenue.
What does a good content marketing agency do?
So, what makes a good content marketing company? Here’s what to look for when trying to find the best content marketing firm for your business’s needs.
A focus on strategy
Top-notch content marketing agencies focus on creating a smart content marketing strategy that drives results and increases key metrics for their client — not just producing content. While creating content is, of course, a vital part of content marketing, it’s only part of the whole picture. You also need a strategy to make sure you get the most possible value from your content.
You can partner with content creation companies that only produce content and opt to plan your strategy yourself. However, you can often get more value from your investment by working with a content marketing agency on your strategy since they have more resources, team members, and expertise.
The process of creating a content marketing strategy may include a content audit, competitor analysis, keyword research, and more.
The best content marketing companies always provide you with custom strategies and unique content. They never take a cookie-cutter approach to plan your content marketing and will write content that specifically caters to your industry and topics of interest.
A good content marketing company will take the time to learn about your business and your goals. They’ll also research your industry, competitors, and existing content. They’ll then use this information to create a plan that’s specialized to your business’s needs.
A focus on your company’s bottom line
Good content marketing agencies also put the main target on getting results that make a meaningful impact on your company’s goals and bottom line.
Some companies focus an excessive amount of on vanity metrics — metrics that look good but don’t cause much tangible benefit for your business. What counts as an arrogance metric depends on your goals, but potential examples include page views and social media followers.
The best content marketing agencies, on the opposite hand, specialize in improving metrics that have an immediate impact on your sales and revenue goals.
Another thing to look for in a potential content marketing partner is transparency. Check if the content marketing companies you’re considering are transparent about their:
- Pricing: Do they post their pricing on their website and explain it in clear terms?
- Process: Do they have a clear process for how they’ll get you results?
- Results: Do they provide regular updates and reporting on your campaigns and the results they’re getting?
Multiple high-quality content options
One of the benefits of working with a top content marketing company is that they have the team needed to create numerous types of content and do them all well.
Before working with an agency, ask what content types they offer. Then, check some examples of each type of content you’re interested in to make sure they can produce high-quality work.
An understanding of the big picture
Content marketing is an important part of digital marketing. Still, it’s just one part of a complete digital marketing strategy — and it’s an even smaller part of how you build your brand and grow your company overall.
Content marketing does relate closely to many other types of online marketing, though. For example, your content helps you rank in search engines, and you can share your content on social media to help grow your following, build your brand, and increase engagement.
A good content marketing agency understands these relationships and how content marketing fits into the big picture.
Testimonials and reviews
Another valuable way to evaluate a potential content marketing partner is to check out their reviews and testimonials. The insights that past clients provide can give you an idea of what it’s like to work with a given agency.
Evidence of results
You’ll also want to see some evidence of the results an agency can provide before working with them. Check their website for case studies and statistics about their results or ask a representative of the company to see their best results.
A strong portfolio
You should also check each agency’s portfolio for examples of their work. Seeing examples is the best way to evaluate the quality of the company’s content and make sure they’re a good fit for your brand.
When browsing an agency’s portfolio, also check if they’ve worked with companies in your industry or similar industries before. While this isn’t a make-or-break factor and overall quality of work is more important, it can be a useful thing to look for.
Talking to a representative of an agency is one of the best ways to make sure a content marketing company is the right fit for your business. You’ll be communicating with your agency regularly, so you want to make sure they’re friendly, helpful, and timely in their responses.
A solid content marketing strategy of their own
Does the content marketing agency you’re looking into promoting themselves with content marketing?
If so, that’s an honest sign they know what they’re doing and truly believe their capabilities. Explore the content on each companies’ site to urge a way of what they will do and therefore the sorts of content they will create.
Should you hire a content marketing agency or do it yourself?
Another question to consider when it comes to content marketing is whether to hire a content marketing company or do the work yourself.
Both options are certainly viable, but there are pros and cons to each.
Pros and cons of doing your content marketing yourself
With the do-it-yourself method, the main benefit is that you’ll keep your costs lower, as you won’t have to pay a third party for their services.
However, while you’ll save money, you’ll have to spend a lot of time on your content marketing, especially if you don’t have much experience with content strategies and content creation. You’ll need to take the time to learn about content marketing, build your strategy, create your content, and complete other tasks.
Pros and cons of working with a content marketing agency
When you work with a 3rd party, your costs are going to be higher, but you’ll save tons of your time since the content marketing company will do most of the work for you.
You’ll also enjoy having the expertise and resources of a knowledgeable content marketing agency on your side. an honest content marketing company features a deep understanding of content marketing methods. It also has the resources to make advanced strategies, produce various sorts of quality content, and analyze the results of your campaigns to supply helpful insights.
With a content marketing agency, you’ll often recover leads to fewer time thanks to their expertise and available resources. due to these advantages, you’ll also get a better return on investment (ROI).
Which option should you choose?
If saving money may be a primary concern, you’ve got tons of your time to spend on content marketing, and you’re confident you’ve got the talents to efficiently get results, doing all of your content marketing yourself is often a sensible move. Otherwise, working with a knowledgeable, reputable content marketing company is usually the simplest bet.
Find the perfect content marketing agency for your business
When partnering with a content marketing agency, choosing the right one is vital to getting the most value from your content.
If you’re still looking for the right content marketing agency, consider Digitizal. We have a team of more than 300 digital marketing experts and offer a wide range of content marketing services. We’ll create a custom content marketing strategy for your business, produce various types of high-quality content, and regularly report on our results.
Check out our content marketing services to learn more or request a free quote online today.