Definition: Web3 is a more decentralized vision of the World Wide Web built on blockchain technology and cryptocurrencies to make the Internet more accessible, secure, and private for users.
Have you ever thought about the future of the Internet? In our world of never-ending technology, you might have heard the buzz about a new era of the World Wide Web: Web3.
So, what is Web3, and why does it matter to marketers? We’ll answer those questions and more on this page. Get a brief overview of everything we’ll cover below:
- What is Web3?
- When will Web3 launch?
- Why is Web3 important for marketers?
Keep reading to have everything about Web3 explained!
Web3 explained: What is Web3?
Web3, also called Web Three or Web3.0, is basically the third generation of the Internet. Since it’s not yet been released, Web Three is a vision of a new, better Internet that puts further power and control into the stoner’s hands rather of big tech companies.
To get a better idea of what Web3 means, let’s take a look at the history of the Internet and Web 3.0’s core features below:
Breakdown of the history of the Internet
Contrary to popular belief, the Internet was n’t simply constructed and has was ever ago. The World Wide Web we ’ve come to know and love moment is the product of evolving technology and is entirely different moment than when it first came to life.
Let’s explore how the Internet’s evolved by looking at Web1 and Web2.
Web1, also called Web One or Web 1.0, was the first version of the Internet and was introduced to the world in the 1990s. The first generation of the World Wide Web was very basic and not nearly as complex as it is today.
It mainly consisted of basic fonts, blue hyperlinks, and grey buttons. Web 1.0 was primarily full of static websites owned by large companies. As a result, there was very little interaction between users and hardly any user-generated content (UGC).
Web2, also appertained to as Web Two or Web2.0, came into actuality in 2004. It’s the current generation of the Internet moment. rather of only companies creating websites and sharing content, druggies can also produce content and interact with other druggies.
Web2 also saw the emergence of social media platforms, user data tracking, and new methods of advertising products and services to users.
Core ideas of Web3
As the Internet continues evolving, farther businesses have abused consumer data and information to further promote their products and services.
Consumer data shadowing has led to growing insulation enterprises about how stoner information is collected and used on the Internet. This elaboration has led to multitudinous large tech companies phasing out third- party data collection altogether.
That’s where Web3.0 comes in. Web3’s thing is to give stoners with the capability to enjoy and operate tech platforms rather of trusting large companies to use their data responsibly.
Let’s take a look at the core ideas of Web3:
- Web3 is decentralized: Ownership will get distributed between builders and users instead of just centralized entities.
- Web3 has equal access: Everyone will have equal access to Web 3.0, and no one will get excluded from accessing content.
- Web3 uses cryptocurrency: Web3 uses cryptocurrency to send and spend money online instead of relying on banks to process payments.
- Web3 gives users ownership: Web3 gives users the power to determine how their data and information is used online. It also operates using economic incentives instead of relying on other third parties.
But how does that work? Web3 will operate using cryptocurrencies. When you own cryptocurrency, you’ll own a piece of the network. The more cryptocurrency you have, the more ownership you’ll have over the network and the direction it’s heading in.
When will Web3 launch?
So, now that you know the answer to your main question, “ what is Web3, ” you might ask another question, “ when will Web3 launch? ”
presently, there’s no launch date for Web3, and no bone
truly knows when we might see the third generation of the World Wide Web.
A lot of architectures still need to be erected before Web3 is introduced to the world, and presently, there’s no timeline for when we can anticipate it to be completed.
still, that does n’t mean you ca n’t start preparing your marketing operations for its appearance so you can stay one step ahead of your challengers when that day eventually comes.
Why is Web3 important for marketers?
So, why is Web3 important for marketers? If you’re wondering how the introduction of Web 3.0 can impact your marketing strategies, we’ve got you covered.
Let’s dive into how Web3 can impact the future of marketing below:
1. Web3 limits access to user data
One of Web Three’s main goals is to give users more control over who they share their data with and how companies can use their data.
When Web3 finally launches, it might be tricky for marketers to collect and leverage data from their audience. It also means that companies will likely need to be more transparent about how they collect and use consumer data.
As a result, you might need to implement creative strategies to reach your target audience.
2. Web3 relies on content creators
Moment, numerous large platforms circumscribe content generators and what they post, with the host platform earning a maturity of gains from the content.
Web3 aims to give full power to the content generators so they’ve complete control over their content and its gains.
As a result, marketers will probably need to shift how they announce products and services on popular platforms like YouTube, Spotify, and more.
For illustration, rather of paying the platform directly for advertising space, you’ll probably need to reach out to the generators to promote your brand.
3. Web3 gives consumers more power
Another thing of Web3.0 is to give consumers further power over the Internet and its content. That means consumers decide what content they want to see and promote the ideas they like most.
As a result, your brand will need to concentrate on creating a strong community with your followership to learn about their interests and the types of content they want to see. This information will come pivotal to insure you apply marketing dispatches that reverberate with your followership.
Get ready for Web3 with Digitizal
So, how can you start preparing for the launch of Web3? Even though there is no official launch date for Web 3.0, it’s never too early to ensure your marketing strategies will drive revenue for your business in a more consumer-focused world.
That’s where Digitizal can help. Digitizal is an award-winning digital marketing agency with more than 7 years of experience crafting marketing campaigns that help our clients achieve incredible results.
Our team of over 450 experts stays up to date with the latest marketing trends and updates, so you don’t have to.