Is Instagram Good For Marketing?

During a recent study on the present state of small businesses, we asked marketing teams where their most vital opportunity to create brand awareness was, and therefore the favorite response was in social media.

Social media was also the amount one answer once we questioned them where they believed the simplest opportunity for gaining new customers was.

As a result, we asked them where they planned to extend their spending for 2019 and therefore the years to come; social media marketing was among the highest three responses.

Seventy-three percent of respondents reported that they’d increase spending on social media marketing.

When trying to make a decision on which social media platform to show to for your marketing efforts, it all comes right down to check out where your audience spends their time. once we break down the foremost used social media sites, we come up with:

  • YouTube
  • Facebook
  • Instagram

While many have already got a considerable presence on both YouTube and Facebook, many brands are finding that their audience has made a give way to Instagram for his or her daily dose of social media.

Why? The scrolling feature is straightforward to navigate, and videos and photos have proven more easily digestible by consumers.

What is Instagram marketing?

Instagram marketing is just another strategy wont to spread your marketing materials across a given digital channel. What makes Instagram an excellent platform is that a lot of are finding that they will implement influencer marketing to assist them to reach a wider audience.

Is Instagram marketing well worth the time and resources?

With more and more people spending time a minimum of once each day on Instagram, marketing on the favored social media platform is often well worth the time and energy. However, a bit like with the other digital channels, it takes strategy.

Source: Pew Research Center

Source: Pew Research Center

Features that make Instagram marketing worth it

When building your Instagram marketing strategy, you’ll want to make sure you use the following Instagram features.

Instagram Stories

Instagram stories are how to urge more direct together with your audience, and, because of updates like having the ability to say accounts, add stickers, and shoppable tags, it’s also become an excellent thanks to promoting products. Not only that, it allows brands to interact one-on-one with their audience.

Instagram Stories

Source: Calia By Carrie Underwood/Instagram


IGTV takes stories to a whole new level by allowing brands to create longer formatted videos to share with their audience.


A massive part of Instagram is that the use of hashtags. Hashtags are indicated by the “#” symbol and help to attach users to similar posts. Take Calia’s brand hashtag, #staythepath. When users add it to their posts, they find themselves viewable by others who make use of the hashtag, increasing their chances of interacting with brands and every other.

Source: Instagram

How to measure the success of your Instagram marketing efforts

Measuring the success of your Instagram marketing efforts is as simple as monitoring your Instagram insights.

While reviewing your Instagram insights, you’ll be ready to see not only who’s interacting together with your posts and stories, but you’ll get a more in-depth check out who makes up your audience and what they like, as far as your posts go.

Instagram marketing

Source: Neil Patel

Does Instagram marketing really matter?

With over 800 million unique monthly users on Instagram, marketing on the platform is absolutely worth it. Not only does this give your brand an additional channel to use when interacting with your audience, but many have also found success with direct purchases through the platform. So Instagram marketing does matter and, while it may not be ideal for everyone, it’s worth looking into.

What now?

Now that you simply know Instagram marketing is worth researching further, why not take a couple of minutes to review these six important Instagram metrics to assist yo