What is a UX designer? And what is UX design? Jaci from the Interactive team will answer those questions and more in this video.
Transcript: Imagine you walk by a store and a really cool display catches your eye. You go inside, only to get that the shop is impossible to navigate. You’re unsure during which direction you’ll walk, there are racks blocking the aisles, and, for a few reasons, the register is within the bathroom.
And it’s broken.
I’m guessing if this store actually existed, it might close pretty quickly because it creates a poor experience for its customers.
Similar to a chaotic store, careless web design can find yourself to hurt your business. If your website doesn’t look great, is difficult to navigate, or doesn’t work the way it should, people will go elsewhere.
This is where I tell you that you simply can prevent people from leaving your site. during this video, I’m getting to re-evaluate how you’ll create an internet site with user experience (UX) in mind. I’ll cover:
What is UX design?
UX design may be a principle of excellent web design that focuses on the way to create an internet site that works well for users.
The end goal of UX design is that you’ll have an excellent product that appears nice, is structured well, functions properly, and keeps people returning.
I guess that’s quite one goal…
In addition, good UX can help your website show up in search engines. If your site works well, you’ll likely be ready to keep people thereon longer. If people don’t quickly return to the program results, this is often a sign that your site offers something valuable.
Your website could also be pretty on the surface, but if it’s difficult to navigate once you look a touch closer, your designer wasn’t focused on UX.
You may be wondering, “What may be a UX designer?”
What is a UX designer?
Put simply, a UX designer thinks about the user’s needs when they’re working on a site.
While the following aren’t the only aspects of a website a UX designer can cover, they’re some pretty important ones:
People don’t only access your website from a personal computer . In fact, there’s an opportunity you’re watching this video from your phone. Am I right?
Tablets, smartphones, laptops, desktops…people have many options when they’re surfing the online . If your website doesn’t answer different devices, it’s sure to lose traffic to competing websites that do adapt.
So if your website gets stop on tablets, or is significantly slower on mobile, it’s time to form adjustments. Your UX designer can handle that.
Think of usability as getting your site visitors from point A to point B with little to no issues.
Say you’ve got a brief paragraph of text on your website encouraging people to contact you, and you’ve linked to a page with a contact form within the text of that paragraph.
With usability in mind, it’s going to be better to possess your contact form directly below that paragraph or add a clear button that directs people to your contact page.
While you’ll think it’s sense for people to click the link within the text, another person may miss that link or get confused and wander aimlessly through your pages.
Your UX designer should throw all assumptions out the window when updating your website.
If people can’t find what they have on your website, they’re getting to get frustrated. Frustrated site visitors likely won’t become customers.
A UX designer will organize the structure of your website in order that it’s as simple as possible for people to seek out their way across your site.
You may notice that a lot of websites have an outsized navigation menu at the highest of each page so people can hop to different sections. this is often an excellent thanks to keep your site organized and keep people from losing their way.
It’s not 2005 anymore. Websites got to look good.
Let me ask you this. If you landed on an internet site that seemed like it had been made when dial-up was considered groundbreaking, would you trust it?
Good design can help communicate your brand and may help people feel easier navigating your content. A UX designer will keep this in mind when performing on your website.
You don’t want your design to be too distracting, but you would like it to be eye-catching enough that folks want to remain on your site.
We’re almost done here, but I just want to speak about another thing associated with UX design: interface (UI) design.
UX vs. UI design
As I mentioned, UX is a way of designing that incorporates people’s needs and behaviors.
UI, on the other hand, is just a portion of UX.
I can best explain this using a smartphone.
So when you use your phone, you interact with the interface. Things like apps, a search bar, and the design of the home screen all make up the UI.
The UX includes the interface, but it doesn’t stop there. Things like the phone’s physical design, the home button (or not), the power button, and the headphone jack (or not) can all be considered part of the UX.
Either way, UX design is incredibly important for your website. If you don’t think your website creates a good experience for visitors, it may be time to partner with a UX designer.
Our team of designers knows how to create websites that people love, so don’t hesitate to contact our team by phone, or through digitizal.com.
See you next time!