Yearly Archives: 2021

Sadie launched her Facebook advertising campaign over six months ago. After running it for six months, she still hasn’t attracted any new customers. Why aren’t her campaigns working? Well, without consistent monitoring of her campaigns’ performance, Sadie won’t know if they’re working. Sadie needs to track Facebook ad metrics that indicate her ads’ performance to optimize and improve her ads. If you want to avoid the mistakes Sadie made, you need to learn which Facebook ads metrics to monitor to ensure you’re putting your campaigns on the path to success. The five key metrics you’ll want to monitor include: Frequency Cost per click (CPC) Click-through rate (CTR) Conversion rate Return on ad spend (ROAS) 1.      Frequency The first metric we’ll specialize in is frequency. Frequency is how often the typical user sees your ads. This metric is critical to watch because it tells you if you’re showing an equivalent ad set to…

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If you don’t have a presence on social media, you’re missing a prime opportunity to reach new prospects for your business. Considering that 74% of people use social media when making purchasing decisions, you don’t want to miss an opportunity to help nudge them towards buying your products. But if you’re unfamiliar with social media, it may feel like a daunting task to figure it out. Our social media 101 guides can help, as we cover critical information like: Why you want to use social media The social platforms you can use Organic vs. paid social media Tips for creating a successful social media strategy Social media 101: Why you want to use social media Before we dive into the social media basics, let’s cover the reasons why you’ll want to use social media for your business: 1. Social media helps you build relationships Social media is a superb place for you to create relationships…

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Leslie owns a local brewery. She wants to drive more local customers to her business, so she decides to claim her Google My Business listing to help get more exposure. One of the first questions Google asks is for her to pick her Google My Business categories, but she doesn’t know what they are or how to find the right one. If you’re like Leslie, you might be in a similar situation with your business — you may not know what Google My Business categories are or why you need them. Luckily, we’ve got answers to your burning questions! We’ll answer questions like: What are Google My Business categories? Why should I use Google My Business categories? How do I choose the right categories for my business? Plus, we’ll answer additional common questions in our FAQ section! Keep reading to learn more! What are Google My Business categories? Google My Business categories…

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Do you skills well is your website is performing? SEO experts understand the importance of doing regular audits, except for many folks who only have a basic knowledge of SEO, it’s going to sound sort of a daunting task. However, in today’s world of digital marketing, it’s becoming more and more important to possess a transparent understanding of this. If you’re trying to find recommendations on the way to perform an SEO audit, learn more about the newest tools and obtain a couple of tips for a far better understanding of the what, where, and why behind the method. What is an SEO Audit? An SEO audit checks the health of your website and in doing so, prevents spam and makes suggestions on the way to optimize. SEO audits are important for a variety of reasons, not the smallest amount of which because Google changes their algorithm frequently in accordance…

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At the moment, everything happens online. So, perhaps, you’ve decided to quickly set up a website for your business or organization. Or, you’ve decided to revive your existing website. When looking for tips you keep encountering the term “SEO”. What does it stand for? Here, we’ll explain what it means and how to approach it best! What is SEO? SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your sites to form them reach a high position within the search results of Google or other search engines. SEO focuses on improving the rankings within the organic – aka non-paid – search results. If you’ve got an internet site and you would like to urge more traffic, it should be a part of your marketing efforts. Google’s algorithm The rankings of those search results are determined by Google’s algorithm. Although Google’s algorithm remains secret, years of experience in SEO…

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What is website maintenance? Website maintenance refers to the tasks needed to stay your website functioning properly and up to this point. It involves frequently checking your website for problems, correcting any problems, and creating updates. Why could be website maintenance set up important? Why could be website maintenance set up crucial for your business? Here are a number of the highest reasons. 1. the bulk of consumers conduct on-line analysis Before creating a procurement on-line, eighty-seven individuals conduct on-line analysis. those that are considering shopping for a product from you may probably find yourself on your website. If your website offers them a negative impression of your company, they’ll probably continue their analysis on a competitor’s website, and you may miss out on a procurement. 2. Your web site informs users’ initial impressions If your website doesn’t work properly or your appearance superannuated, customers can usually click away. it’ll…

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