What is social media branding?

Social media branding is the process of creating an identifiable and unique image of your business on different social media platforms. Using poignant liar and digital tools native to these platforms, you communicate dispatches that draw out an emotional response from your followership.

Let’s go back to Stacey as an illustration. Suppose she sources all her yield from original granges to support family granges and granges. She can partake her brand’s story about supporting original granges through a series of vids and indeed feature the granges she works with. One of the positive emotional responses she can get from her followership is a new follow on her social media runner. Another positive response is a new client visiting her eatery for the first time, because they wanted to support caffs that reference locally. Social media branding makes businesses approachable and relatable, because they’re connecting with their followership through platforms that encourage commerce and engagement.

The importance of social media branding

Now that we know what social media branding is, let’s go through what makes social media branding important for businesses:

• Social media branding increases awareness of your business: For people to engage with your business, they need to know who you are. Social media lets you introduce your brand to the audiences engaged on the platform.
• Social media branding builds credibility and relatability: When you deliver a consist brand image, you help build trust with your brand on social media. You also get to show sides of your business people haven’t seen. That leads to increased credibility and relatability.
• Social media branding creates more authentic relationships: Social media platforms let prospects or customers leave a comment on your post or reach out to you via messaging. These one-on-one conversations make them feel heard and seen, creating genuine relationships.

4 social media branding strategies for SMBs

If you want to start with social media branding check out these four strategies that will help your business:

1. Have a consistent brand image
2. Segment your buyer personas
3. Develop a social media content strategy
4. Use automation tools

Let’s go through each one:

1. Have a consistent brand image and tone

Being Harmonious with your social media branding boosts your credibility. While you may have colorful cult on different social media platforms, your business needs to stay true to its brand image across all platforms. Start with having the same profile and cover prints for your social media runners. Your short memoir and company description may vary across platforms, but they should convey the same values and dispatches. Your posts should also have the same tone across different platforms, communicating analogous dispatches and values important to your business.

Have you ever checked a business’s Facebook and YouTube runners, and for a moment you allowed you were looking at different brands? similar is the case when a business isn’t harmonious with its brand image and tone across all platforms. Mazda’s Facebook and YouTube runners have the same profile and cover prints. Their profile descriptions are articulated else, but convey the same communication of how the company puts significance on precisely casting its vehicles.

2. Segment your buyer personas

Your audiences across platforms are different. Your TikTok audience is probably younger than your Facebook followers, and your Instagram audience may prefer seeing stunning photos of your products.

Segment your buyer personas. You can do this by starting with your existing customer database. Segment them according to the different social media platforms they use, and tailor your strategy accordingly.

3. Develop a social media content strategy

Now that you’ve segmented your personas, you can craft your social media content strategy for your different platforms. You may be communicating with a diverse audience on various platforms, but make sure your brand voice and tone remain consistent across all platforms.

Plan and create content that’s suitable for specific platforms and audiences.

Let’s go back to Stacey.

Her brand story of local sourcing can be chopped into several Reels for Instagram. On Facebook, she can share a series of images with quotes from the full-featured video, which can be found on her YouTube page.

4. Use automation tools

A handful of tools can complement your social media branding strategies. Some of them are:

• Content scheduler: Tools like Buffer let you schedule your content for all platforms ahead of time.

• Social media analytics tools: Want to know how your competitors perform? Tools like Social Blade track your competitors on different social media platforms, so you know how much work you need to do to get ahead.
• Chatbots: If you want your page to respond to FAQs anytime a user messages your business, chatbots are a nifty addition to your strategy. Make sure your chatbot’s tone is still on brand.

Excited to grow your business with these social media branding strategies?

Social media branding is an important ingredient in your business’s growth. If your team needs help crafting social media branding strategies, Digitizal will be happy to help. Our team’s mission is to deliver results for our clients in the form of leads, sales, and revenue.

Contact us online or call us at +92 317 8866096 to speak with a strategist about our social media services today!