With so many marketing platforms available, it can be difficult to determine which the best options for your business are. So why does Facebook deserve a place in your strategy?

The simplest answer is that Facebook is the most popular social media platform online. The platform has  nearly 3 billion active users, which gives you a huge potential audience.

Of course, that’s not to say that every one of those billions of users will need or want the product you’re offering, or that they’re part of your target demographic, but it does mean that part of your audience is almost guaranteed to be on the site.

Facebook also lends itself to successful advertising campaigns because of the interactive nature of the ads.

For example, if one user likes or comments on an ad, you also have the chance to reach their friends. And if they tag another user in an ad, that user will also see your content – without you spending a cent to reach them.

Over time, this expands your audience and increases your number of followers. And with the right targeting, many of these followers will ultimately become potential future customers.