Your business’s website design impacts customer experience, lead generation, and revenue, so creating a good layout is essential. In fact, 94% of first impressions relate to web design.
So, what is good web design, and how do you craft a website that fits the criteria?
Contact us online or call us at +92 317 8866096 to to learn how Digitizal creates websites that can drive results for your business.
Why good website design matters
Web design is necessary because it guides your callers through the ideal client trip. It creates meaningful first prints, highlights your products and services, and leads callers to transformations. Quality websites involve aesthetics, but they include other rudiments as well.
An effective web design creates an easy, pleasurable stoner experience. When your website looks seductive and has a clear purpose, guests are more likely to interact with you.
An excellent design will:
- Build trust
- Cement credibility
- Guide visitors to act
- Increase conversions
8 web design principles to follow
1. Purpose
Whether they are looking at a product or learning more about your business, users are coming to your website for a reason. Your website’s design needs to cater to users’ needs and direct them toward the intended action for it to be effective. Customers will feel cared for if each page has clear objectives and call-to-action buttons.
To ascertain your audience’s expectations and how they will interact with your website, create buyer personas. Keep in mind that each persona will have distinct preferences for certain design elements as you continue to construct your website.
Whatever your purpose or whoever your buyer personas are, every website should accomplish these goals:
- Boost brand awareness
- Increase traffic
- Convert leads
2. Simplicity
Your website should be clear, self-explanatory, and simple to understand so that people can find the information they need or carry out the intended action. A neat, contemporary aesthetic is always in style and is simpler to use.
Keep your website simple through:
- Color: Find a palette that fits your brand, influences customer behavior, and evokes emotional responses. Use complementary colors throughout your website that speak to your brand.
- Type: Your typography should be readable, web-friendly, and easy to skim. The right fonts will command attention and demonstrate your brand voice. Keep fonts to a minimum and contrast colors with the background to improve readability.
- Imagery: Your pictures, illustrations, videos, and graphics should embody your brand personality and focus your visitors’ attention on certain information. A balance between images and texts will make content more memorable and engaging.
Appealing color combinations, readable fonts, and high-quality images will create an impression of professionalism and credibility.
3. Navigation
Simple, intuitive, and consistent navigation is the key to retaining visitors. Some ways to incorporate helpful navigation design patterns include:
- Placing a search bar near the top
- Including navigation in the footer
- Keeping options simple and few
- Adding links within the copy on descriptive anchor text
Below is an example navigation bar from Urban Outfitters.
4. Visual hierarchy
An effective website layout uses aspects like colour, size, contrast, graphics, and more to create a focus point and arrange content in order of relevance. By creating a visual hierarchy, you may encourage visitors to go naturally toward your page’s most important material.
The information in the top and left regions of webpages is frequently read or skimmed by visitors as they scan them in an F-pattern. You may help your consumers have a positive experience by utilising this natural pattern of scanning.
Prioritize key information, as in these advertisements from the Lowe’s website:
5. Content
For websites to draw in and influence users, content is essential. Because audiences value quality and credibility, when your copy is clear and helpful, it will direct users in the direction of particular activities. Use search engine optimization (SEO) writing to incorporate keywords and increase site traffic.
Use bold and italics to draw attention to particular points. Use headings and bulleted lists to make the text easier for readers to scan and understand. Make vital information clear because many people will scan a page before reading it.
White space can be used to break up text and keep the attention on the important stuff. White space directs readers to where you want them to go while assisting them in processing design and writing.
6. Functionality
Users anticipate certain things when they visit a website, such a clickable logo that takes them back to the main page and links that change colour when they are clicked. To provide your guests a pleasant and seamless experience, follow these conventions.
Good websites feature responsive layouts that are mobile-friendly, ensuring a pleasant user experience on any device. As long as users can quickly access the content, the design can seem different on a desktop than it does on a smartphone.
7. Consistency
Create a seamless design that permeates every page of your website. Consider little elements, such as text spacing or footer symbols, to make sure every element of your design reflects your brand and appeals to your audience.
Customers will more easily recognise your brand, gain faith in it, and finally convert if all of your pages have similar backgrounds, colour schemes, typefaces, and writing styles.
8. Credibility
Users judge credibility based on visual design, so incorporate each of these principles to create trust among your audience. Easy-to-read text, helpful content, pleasing color combinations, and sensible navigation will show your visitors you are reliable and serious about your products and services.
Build beautiful and usable web designs with Digitizal
With these principles in mind, it’s time to start designing websites that drive results! If you still aren’t sure where to begin, Digitizal can help.
Our talented design team can produce cutting-edge and profitable websites that can raise brand recognition and boost sales for your company. We offer professional web design services to handle each step for you.
Chat with us today by calling 0317-8866096 or contact us online to learn more about how our professional web design services can help grow your business.
