Did you know that Twitter has 316 million active users and 79% of them recommend a brand that they follow? Many companies especially B2B, overlook Twitter in their social media marketing strategies, assuming that their brand and services are ill-suited for promotion across the real-time platform. But in reality, Twitter presents a huge opportunity for businesses to develop relationships with their targeted audience and convert them into brand advocates. What’s required, however, is the consistent creation of original, engaging content that attracts and delights followers and converts them into leads and customers.