Amazon SEO: How to Rank Highly for Amazon Searches
When we think about SEO, we typically just think of Google. And, of course, you want high search engine ranks. Your website, however, isn’t the only location on the internet where you may sell your goods. If you have an Amazon product page, you want buyers to be able to find it, just as you want your website to appear on the top search engine results page (SERP) for your industry keywords. Failure to do Amazon SEO right, just like with regular SEO, will result in less traffic and fewer sales. It’s vital to understand that Amazon’s search algorithm works differently than any Google or Bing algorithm in surfacing results. In a nutshell, there are way fewer ranking signals or factors than with typical SEO, which some say includes as many as 200 factors (though others dispute this). You might think that this makes ranking in Amazon easier, but it’s not that simple. If you’re trying…
