Daily Archives: August 27, 2021

The Title Tag Update from Google has caused so much havoc that some have coined the term “Titlepocalypse.”For just under 20% of search results, Google does not display publisher title tags (commonly referred to as the SERPs). Because some sites are losing traffic, probably due to poorly rewritten titles in the SERPs, some in the search marketing community have dubbed Google’s title tag modification Titlepocalypse. Google Title Tag Update Casualty Search marketer Lily Ray tweeted about a casualty from Google’s update. She noted that clicks declined by over 60,000 in the past week. The site didn’t lose rankings, the average position stayed the same. The conclusion is easy, the site lost traffic because Google rewrote the title tags. Lily Ray Calls Google’s Update Titlepocalypse 1st significant casualty of the Google titlepocalypse: This is a subfolder on an ecomm site where <title> tags switched out for <h1>, making them look a…

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