Guerilla marketing is defined as creative, relevant, and attention-grabbing ideas that transcend the norms of brand name advertising publicly spaces.
Individual agencies and corporations use the terms street marketing, ambush, grassroots, or stealth when pertaining to guerilla marketing.
The best guerilla marketing concepts are people who people gravitate towards, want to interact with, and share with friends.
It can happen on the road, inside venues, and in a number of other visible locations.
Due to the never-been-done-before nature of guerilla marketing, companies typically implement concepts without asking permission from cities, events, or property owners.
Guerilla marketing concepts are often a standalone installation, involving performances, or spread throughout a city.
Primarily, guerilla marketing consists of original street-level activations, although there are preset offerings like Guerilla Wall Projections.
Guerilla approaches remain on the increase thanks to their ability to interrupt through the clutter, attract consumers, drive organic social media, and supply valuable brand content.
ALT TERRAIN assists nonprofits, startups, and established brands with a good sort of guerilla marketing need starting from ideation to fabrication to execution.
Guerilla marketing checklist:
1.) Set goals
2.) Be original
3.) Make it participatory
4.) Leverage local cityscape and culture
5.) Scout locations before your guerilla activation
6.) Ensure the concept is in line with brand positioning
7.) Integrate a brand message
8.) Delight and benefit the public
9.) Document everything for social media
10.) Measure results
Guerilla marketing services:
1.) Unconventional ideas to get your brand noticed, respected, and understood
2.) Tailor ideas to fit specific cities and neighborhoods
3.) Guerilla marketing planning and recon
4.) Design and fabrication of guerilla marketing assets
5.) Properly staffing, training, and outfitting your guerilla marketing team
6.) Dedicated photographers and videographers to capture process and execution
7.) Recap and assessment reports
On-the-ground guerilla street marketing production services are available in any City, l. a., Chicago, Boston, Portland, Philadelphia, Seattle, San Francisco, Miami, Baltimore, Pittsburgh, St. Louis, Denver, Houston, Dallas, Austin, San Antonio, Atlanta, New Orleans, Minneapolis, San Diego, New Jersey, Washington DC, and dozens of other large to midsize cities.
Activating guerilla marketing in smaller cities, suburbs, and college towns may be a challenge. Successful guerilla marketing relies on many foot traffic which is restricted in these areas.
1.) Please share with us your ideas and goals
2.) Review the Guerilla Marketing rate sheet to see if an activation-ready solution works or customization is required
3.) Once we land on an idea, you’re in love with, we’ll draw up a marketing agreement
4.) Guerilla marketing design, production, and planning start 3+ weeks before the first activation day
5.) Train everyone on the team and ramp up the week before your first guerilla activation day
6.) Receive real-time reporting; photos, learnings, and ideas to improve
Guerilla marketing breaks through and draws attention, unlike all other advertising approaches.
Design for public interaction.
Leverage individual city environments and culture.
Enlist an experienced guerilla marketing team to help with ideas, design, recon, staffing, and execution.
Document everything for social.
Get in touch as we love helping brands leverage guerilla marketing to reach of their goals.