Daily Archives: June 12, 2021

TikTok has become the social media platform that everyone is talking about in just a few years. Tiktok has transformed the social media market with innovative features such as dancing challenges, custom filters, and, most crucially, the “for you” page. What, on the other hand, makes ‘’the for” you page so unique? The for you page, according to TikTok’s terms of service, is a customized page where the service picks a short video to show you based on what the service considers may be of interest to you. This feature allows TikTok users to have a much-customized feed to keep their activities on the app up to date. As a result, the ‘’for you” page algorithm has enhanced user engagement to the point that viewers spend an average of 52 minutes per day on the app! However, what variables go into creating a “for you” feed for each user? User…

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