How to Bring Back the Fun to E-commerce in 2021
Many online shops focus mainly on convenience and findability. Boring! The challenge for direct-to-consumer (D2C) brands is therefore not only to form online shopping efficient but also attractive. A plea for experiential e-commerce. E-Commerce Is Boring According to research by payment provider Klarna, only 9% of internet buyers find online shopping “funâ€. We may become far more familiar with online shopping within the past year, but what about the standard of that experience? E-commerce scores points in terms of convenience, of course, but few people describe online shopping as truly enjoyable. The Challenge Right now, too many brands are still focused solely on providing convenience to their customers. therefore the challenge for Direct-to-Consumer brands in 2021 is going to be to form-finding and shopping online as appealing because it is efficient. to try to do that, brands got to invest in experiential e-commerce platforms. Retailtainment The trend of experiential e-commerce…