Hiring a digital marketing agency is easy – the hard part is finding the right fit.
These days, there are several marketing agencies around the world, and it might be difficult to seek out the right one for you, especially once you need a team of reliable, trustworthy individuals to manage a number of your most vital assets.
There are several experienced agencies, meanwhile, there are many who have little or no experience and are learning on the fly. Investing within the wrong agency can really hurt your budget and negatively impact your branding, so it’s important to settle on wisely.
With that said, our experienced team at Digitizal has put together an inventory of a number of the foremost important factors to seem at, including the positives and therefore the negatives, as you seek the right digital marketing agency for you.
Have Set Goals and Desired Outcomes
Before you begin checking out the agency you would like to figure with, it’s important to understand what you would like. Are you looking to grow your social media? – Are you curious about lead generation? – Are you curious about making it to the primary page of Google? you would like to line with SMART goals.
Depending on the goals, you’ll want to settle on your agency accordingly. Some agencies have specific specializations in one or two areas, meanwhile, there are some “full-service” agencies that provide everything under one roof.
It’s best to break down your goal into 1) deliverable, 2) goal and 3) desired end result, so you can better communicate what you want to achieve with the agency, so both your company and theirs can see if it’s the right fit.
Check Their Client List and Case Studies
Every experienced agency is pleased with the work they’ve done, and who they need to do it for, so it’s critical to seem over all of this on their website. the bulk of great agencies will haven’t no problem sharing these publicly on their website, as this is often something they need the entire world to ascertain.
You want to ascertain a client list because you would like to form sure that the agency has worked with real clients. As for the case studies, results are everything – you’ll want to countercheck that they need to bring their clients results. this will also assist you to determine whether or not they are a proper fit for your required goals.
Social Proof and Reputation
Don’t forget to check for real testimonials from their clients to get a better understanding of the quality of work they’ve provided. Testimonials can give you a deep insight into what working with that agency can look like. If you can’t find reviews, it may not be a good sign.
Smart marketers understand the importance of social proof; after all, they are working in the digital industry.
Company Culture and Values
Work with a workplace that has similar values to you and your company. this may assist you all to work well as a team and understand each other. Remember, your digital agency is like an extension of your business, so you would like to form sure you share similar values and culture.
I’d definitely suggest reading through their website and possibly browsing their social media channels to raised understand the agency and what they’re like.
Their Website Must Look Good
Your website is like your business’ home. tons of the days, it’s the primary impression someone will get of your business, so you would like to form it count.
With that said, you’ll want to hunt a workplace that features a great website, because this represents the very fact that they really know what they’re doing at the workplace . Every good digital marketer will have a well-designed, functional website. If they are doing not… well clearly, they’re not the proper fit. User experience is everything, and your required agency must understand that.
No Far-Fetched Promises
Any good digital agency will make realistic, SMART promises – specific, measurable, attainable, realistic, and timely.
If your agency says things like “I will get your business on the primary page of Google” or “I will get you plenty of social media followers,” this is often a nasty sign. you would like to remain far away from this.
A strong long-term SEO strategy, or a long-term social media strategy, will specialize in SMART marketing because it takes continuous work to form your high there and maintain it.
Pay very close attention to the guarantees they create and make certain that it aligns with the industry (it’s important to try to your research).
Stick to agencies that are real and transparent with you from the beginning.
For our team at Digitizal, communication is everything. the simplest digital marketing agencies will make it simple for his or her clients to urge in-tuned with them.
Navigating their website should be simple, they ought to have clear call-to-actions, so there it’s simple for you to submit your inquiry or ask your questions.
Find a digital agency that will make everything as simple as possible for you, their potential client.
Once You’ve Hired Your Perfect Agency…
It’s important to speak this together with your team and obtain everyone on an equivalent page. This way, you’ll work effectively together with your new agency, and may share requirements alongside the ins and outs of your business, in order that they can better understand your brand, and therefore the way your team works.
You’ll also want to form sure your agency sets up an efficient method of communication with you, so you’ll make sure that the collaboration is successful. This includes sharing brand guidelines, input, thoughts, ideas, and more, therefore the project can move in the right direction.
And last but not least, never be afraid to ask questions! You trust your agency, and that they are here to assist you, so be open with them, and don’t be afraid to speak. Any good agency is going to be happy to assist answer them and clear any kind of uncertainness.
Our team at Digitizal consists of members that have been in the industry for 6+ years. Being an award-winning agency, we have transformed 100+ clients in the lifestyle, hospitality, beauty, tech, and fashion space.
Utilizing the latest technologies, we produce bespoke marketing, branding, content, and digital strategies that deliver high conversion and accelerate growth that aligns with your target audiences’ evolving expectations across various digital channels. You can learn more about some of the clients we helped, in Digitizal case studies.
Our team is result-driven and will always do what is best for your business!