Daily Archives: April 9, 2021

Digital marketing is the marketing and advertising of a business, product, person, or service. Digital marketing is a broad field.  Digital marketing definition: Digital marketing also known as internet marketing, online marketing, and web marketing, refers to any form of marketing or advertising delivered by traditional and new digital channels such as mobile applications, websites, email, social media, and search engines, among others.  Digital marketing is the use of the internet, search engines, mobile devices, social media, and other social channels to reach consumers. Many marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways to understanding how customers behave compared to traditional marketing.  Digital marketing is traditionally done offline and online and it includes different types of paid and non-paid digital marketing strategies such as: Search engine optimization (SEO) Pay-per-click advertising (PPC) Social media marketing Content marketing…

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Do not purchase- absolute junk. That is the one-star rating tom woke up to when reviewing one of his best-reviewed of company products on Amazon. So, what happened? Well, tom, your amazon listing got hijacked.  Amazon listing hijacking is when a third-party seller hijacks your product listing by providing a counterfeit version of your product, typically at the cheapest rate and quality. Shoppers then buy this knock-off version. Moreover, when the product fails respond with a negative review on your product listing.  What Is Amazon Listing Hijacking? Amazon listing hijacking is when another seller offers a counterfeit version of your product on your listing that can decrease your number and sales of positive reviews. These knock-off products occupy your product listing of buy box or appear in the other sellers on the amazon section of your product listing.  How are Amazon hijackers different from Amazon resellers? If you are finding…

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Digital marketing is quickly emerging as the advertising of the future. Unlike print, television, and radio, the financial barrier to entry is lower and the ROI is always trackable thanks to tools like Facebook and Google’s analytics. As such as more businesses look to get their feet wet with digital marketing, a common question arises: should we hire a digital marketing agency or a new in-house? If You Hire a Digital Marketing Agency: A growing number of companies are going to the route of outsourcing their digital marketing needs to agencies rather than trying to hire an in-house specialist. However, why is that?  Here are some of the reasons companies turn into digital marketing agencies: Lower cost: Simple and plain, you will commonly get more for your money by going with an advertising agency. When comparing the cost of an ad agency and a full-time employee, think of them both…

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